What is the main objective of stakeholder management?

The main objective of stakeholder management is establishing stakeholder engagement. This involves actively involving stakeholders in the project process and ensuring their voices are heard. Engaging stakeholders allows project managers to align project objectives with the interests and needs of those affected by the project, fostering collaboration and support.

When stakeholders are effectively engaged, they are more likely to be committed to the project's success, as they feel included in the decision-making process. This can lead to better communication, enhanced trust, and ultimately a smoother execution of the project.

While understanding stakeholder interests, expectations, and influence is part of the broader stakeholder management process, the central aim is to create strong relationships through engagement. Engaging stakeholders provides a foundation for addressing their concerns, leveraging their input, and ensuring that the project aligns with their needs and values.