The purpose of project management is to:

The primary purpose of project management is to effect beneficial change. This encapsulates the core goal of managing a project, which is to deliver outcomes that bring about improvements or positive transformations within an organization or its processes. Effecting beneficial change involves executing projects in a structured manner that can lead to new products, services, or processes that add value. Project management ensures that this transformation is achieved efficiently, within scope, on time, and on budget, while also addressing the needs and requirements of stakeholders.

In contrast, organizing management plans, keeping stakeholders happy, and controlling change initiatives are important aspects of project management but do not represent the ultimate goal. While these components contribute to project success, they serve as means to an end—supporting the overall purpose of delivering beneficial change. Thus, focusing on achieving beneficial change highlights the achievement of tangible improvements as the essence of effective project management.